NYC for MSK is an annual fundraising campaign where participating New York businesses support Memorial Sloan Kettering Cancer Center through shopping, dining, and giving.
What to expect
For one day, participating businesses across New York donate, contribute a portion of sales, or offer shoppers a way to give at checkout.
It is an easy way to support MSK’s lifesaving cancer research and patient care while visiting local stores, restaurants, bakeries, boutiques, and New York brands.
The participating partners can change from year to year, but the campaign typically includes a mix of fashion, food, jewelry, toys, sports, lifestyle, and hospitality names. In past years, participating businesses have included well-known spots such as Breads Bakery, Ess-a-Bagel, FAO Schwarz, Joe’s Pizza, Ralph Lauren, Serendipity3, Lady M, LoveShackFancy, Veronica Beard, and more.
Some locations may also host special in-store moments or additional programming. Madison Avenue boutiques, for example, have participated with shopping events that support MSK programs while welcoming visitors into their stores.
If you want to take part, check the official NYC for MSK page before you go. The current partner list, participating locations, and donation details may change each year.
Good to know
- The event is free to participate in, but purchases are optional. If you shop, dine, or donate through a participating partner, part of your visit may support MSK’s research and care.

