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Shopping

Herald Square Holiday Market

Herald Square Holiday Market
Date & time
December 3, 2026 - January 2, 2027
Location
Herald Square
Broadway between West 32nd and West 36th Streets, New York, NY 10001
Price
Free
freekid-friendlyoutdoor

Holiday shopping at Macy’s continues outside: Herald Square Holiday Market brings gift stalls and seasonal treats to Broadway, right beside the department store.

What to expect

Organized by Urbanspace, the outdoor market is also promoted as Macy’s Holiday Square. Browse handcrafted gifts and products from independent vendors, with food stalls for a break between shopping stops.

This entry covers the open-air market around Herald Square. Holiday Square on Macy’s Lower Level and the Holiday Lane Christmas department on the ninth floor are separate experiences inside the store.

The market is a seasonal holiday destination in Midtown. Vendors and the layout across the plazas can change from one season to the next.

Good to know

I would combine the market with a look at Macy’s holiday windows for two festive stops in one visit.

Dress warmly, as you will be browsing outdoors.

Check the section you want to visit when planning. Different parts of the market had different opening dates last season.

Opening hours: Monday–Saturday, 11 AM–8 PM; Sunday, 11 AM–7 PM.

Maureen from Sincerely NYC

Hi, I'm Maureen!

I share the kind of advice I'd give to a friend visiting the city.

Address

Herald Square

Midtown

Broadway between West 32nd and West 36th Streets, New York, NY 10001

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