Visiting Santa at a department store is a classic American holiday tradition. At Macy’s Herald Square, Santaland takes you on a little trip to the North Pole without leaving Manhattan.
What to expect
Rather than just stepping up to meet Santa, you first walk through a holiday setting that leads you to him. At the end, you can talk to him and pose for a photo together.
The regular visit is free, with photos available to buy separately. There’s also a paid VIP option with expedited entry and extra time with Santa, including a holiday story. A photo package and a plush bear are included, too. You don’t need the VIP ticket to visit Santa, though.
Good to know
- Reserve ahead: free appointments for 2026 open November 20, with slots released daily at 6:30 a.m. New York time, up to seven days ahead.
- Allow for a wait even with a reservation. New for 2026 is a virtual queue: after checking in, you can explore the store until it’s your turn.
- Santaland is on Floor 8. On your way up, look out for the old escalators with wooden steps, an easy-to-miss detail of the store.
- VIP tickets for 2026 cost $250 per group of up to eight guests and go on sale October 22.
